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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.12
- 수록면
- 329 - 346 (18page)
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The need of coffee house increased in line with the increase quality of life and awareness of customers on coffee. Furthermore, customers not only consume coffee but also experience culture and enjoy relaxation and romantic sense. Therefore, coffee house has become a life style enjoying culture and reflecting self identity beyond a simple space of drinking a cup of coffee. As such, coffee house led activation and popularization of coffee house in line with the changing consumption trend of coffee and achieved continual growth. However, such coffee houses encounter stagnant period recently. Thus, this study was carried out to find out an appropriate approach and management of coffee houses. While most studies have focused on physical environment, customer satisfaction, brand royalty and behavioral intention, and also on mediating effect between physical environment and behavioral intention, this study is different and unique from existing studies in that it focused on influencing relation between physical environment and emotion (cognition and emotion) and between emotion and behavioral intention that might greatly contribute to practical matters. In this sense, this study examined the effect of awareness of physical environment of customers using coffee houses upon emotional reaction and also figured out the influencing effect of emotional reaction on behavioral intention. It was followed by suggestions accordingly.
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