지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
Objective: The aim of this study is to demonstrate the R&D investment decisionmaking is highly susceptible to the emotional information available, wherein the decision-maker"s approach or avoidance (preference to consistency) to the R&D investment has been built upon.
Background: Human decision-making has been believed rational. However, numerous studies have conversely revealed that one"s emotional stance on the decision-making situation would affect their preference to a particular alternative. This study intend to empirically demonstrate that the different types of emotional information available at the time of decision-making trigger the affect heuristic, by which one would make an influence on one" risk awareness to the R&D investment.
Method: A Web-based experiment with 41 subjects was carried out for a game-like R&D investment situation, in which they had to decide how much they would like to invest (i.e., willing-to-pay; WTP). The collected data of the ten investment trials were statistically analyzed in the time-series experimental design, by which the first five and the last five trials were alternatively given by either positive or negative emotional information.
Results: We found that one"s WTP was highly susceptible to the emotional (positive or negative) information, by which we could see the different risk assessments on the same decision-making problem in the first five trials. The negative emotional information decreased one"s WTP, and the positive emotional information increased the R&D investment again. Persevered was that, in the last five trials where the positive emotional information were changed into the negative emotional information, preference of consistency of decision-making. This was not the case where the emotional information was changed from the negative to positive.
Conclusion: Human decision-making is intuitively biased when the positive psychological clue decreased the risk perception of an alternative, and it also negatively affected when the negative information activates the analytical risk assessment. Decision inertia is also strongly related to this psychological cue. This implies that the affect of emotional psychological clue should be considered in the managerial decisionsupport system design, for which the discipline of cognitive systems engineering would contribute.
Application: The results of this study firstly imply that designing managerial decisionsupport system would be benefitted from the discipline of cognitive systems engineering (CSE). Furthermore, the aesthetics, that has been less studied in the CSE, would be an important role to play in human-being"s decision-making.
Background: Human decision-making has been believed rational. However, numerous studies have conversely revealed that one"s emotional stance on the decision-making situation would affect their preference to a particular alternative. This study intend to empirically demonstrate that the different types of emotional information available at the time of decision-making trigger the affect heuristic, by which one would make an influence on one" risk awareness to the R&D investment.
Method: A Web-based experiment with 41 subjects was carried out for a game-like R&D investment situation, in which they had to decide how much they would like to invest (i.e., willing-to-pay; WTP). The collected data of the ten investment trials were statistically analyzed in the time-series experimental design, by which the first five and the last five trials were alternatively given by either positive or negative emotional information.
Results: We found that one"s WTP was highly susceptible to the emotional (positive or negative) information, by which we could see the different risk assessments on the same decision-making problem in the first five trials. The negative emotional information decreased one"s WTP, and the positive emotional information increased the R&D investment again. Persevered was that, in the last five trials where the positive emotional information were changed into the negative emotional information, preference of consistency of decision-making. This was not the case where the emotional information was changed from the negative to positive.
Conclusion: Human decision-making is intuitively biased when the positive psychological clue decreased the risk perception of an alternative, and it also negatively affected when the negative information activates the analytical risk assessment. Decision inertia is also strongly related to this psychological cue. This implies that the affect of emotional psychological clue should be considered in the managerial decisionsupport system design, for which the discipline of cognitive systems engineering would contribute.
Application: The results of this study firstly imply that designing managerial decisionsupport system would be benefitted from the discipline of cognitive systems engineering (CSE). Furthermore, the aesthetics, that has been less studied in the CSE, would be an important role to play in human-being"s decision-making.
목차
1. Introduction
2. Background for Research Design
3. Experiment
4. Discussion and Conclusion
References
참고문헌 (83)
참고문헌 신청
[학술지(정기간행물)] - Ahmadi, S. / 2017 / Are Managers Motivated to Explore in the Face of a New Technological Change? The Role of Regulatory Focus, Fit, and Complexity of Decision-Making / Journal of Management Studies 54 (2) : 209 ~ 237
[학술지(정기간행물)] - Alos-Ferrer, C. / 2016 / Inertia and decision making / Frontiers in Psychology 7 : 169 ~
[학술지(정기간행물)] - Apter, M. / 1978 / The development of the telic dominance scale / Journal of Personality Assessment 42 (5) : 519 ~ 528
[학술지(정기간행물)] - Azouzi, M.A. / 2012 / CEO emotional bias and capital structure choice: Bayesian network method / Business Excellence and Management 2 (2) : 47 ~ 70
[학술지(정기간행물)] - Baker, J. / 1992 / An experimental approach to making retail store environmental decisions / Journal of Retailing 68 (4) : 445 ~
[학술지(정기간행물)] - Alos-Ferrer, C. / 2016 / Inertia and decision making / Frontiers in Psychology 7 : 169 ~
[학술지(정기간행물)] - Apter, M. / 1978 / The development of the telic dominance scale / Journal of Personality Assessment 42 (5) : 519 ~ 528
[학술지(정기간행물)] - Azouzi, M.A. / 2012 / CEO emotional bias and capital structure choice: Bayesian network method / Business Excellence and Management 2 (2) : 47 ~ 70
[학술지(정기간행물)] - Baker, J. / 1992 / An experimental approach to making retail store environmental decisions / Journal of Retailing 68 (4) : 445 ~
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