지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this study is to analyze the importance and satisfaction degree of tourists who visited the Hanok Village. In this study I have closely and analyzed the influence the relationship between the importance and satisfaction in the tourism attraction degree to Jeonju Hanok Village. In this study I have also employed the SPSS(frequency, paired t-test, IPA) statistical package to analyze the research materials. This study intends to propose effective marketing strategies to evaluato Jeonju Hanok Village as a tourist destination around tourists who visited Jeonju Hanok Village. It is to suggest ways to enhance competitiveness of tourism of Jeonju Hanok Village through improvement of tourism infrastructure, and to incite satisfaction and revisitation by analyzing importance and satisfaction level of properties of tourist site selections.
목차
등록된 정보가 없습니다.
참고문헌 (12)
참고문헌 신청
Edward J. Mayo / 1981 / The Psychology of Leisure Travel / CBI : 181 ~
Fishbein / 1975 / Belief Attititude, and Behavior / Addison-Wesley
Geva, A. / 1991 / Duality in Consumer Post-Purchase Attitude / Journal of Economic Psychology 12 : 141 ~ 164
Lounsbury, J. w. / 1992 / Leisure Needs and Vacation Satisfaction / Leisure Sciences 14 (2) : 105 ~ 119
Pizam, A. / 1995 / Does Nationality Affect Tourist Behavior / Annals of Tourism Research 22 (4) : 901 ~ 917
Fishbein / 1975 / Belief Attititude, and Behavior / Addison-Wesley
Geva, A. / 1991 / Duality in Consumer Post-Purchase Attitude / Journal of Economic Psychology 12 : 141 ~ 164
Lounsbury, J. w. / 1992 / Leisure Needs and Vacation Satisfaction / Leisure Sciences 14 (2) : 105 ~ 119
Pizam, A. / 1995 / Does Nationality Affect Tourist Behavior / Annals of Tourism Research 22 (4) : 901 ~ 917
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