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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2020.8
- 수록면
- 326 - 333 (8page)
- DOI
- 10.17495/easdl.2020.8.30.4.326
이용수
초록· 키워드
오류제보하기
The current study examines the impact of different menu labeling formats for evaluating healthiness and menu choice for side menu items at fast food restaurants. The study was conducted with 665 college students attending a public university in the Midwestern region of the United States. Three formats of menu labeling were examined: no information, numeric, and color-coded formats. Our data revealed that providing menu labeling influenced customers’ healthiness evaluations and menu choices. There was increased awareness of the menu’s healthiness and healthier menu selections when the color-coded format was provided, which was greater than applying the numeric format and menu with no nutrition information. The findings from this study provide implications that can be applied to the foodservice industry and policy makers, in an attempt to utilize visual features (e.g., color-coded format) for menu labeling to promote awareness of customers for healthy eating options and healthy menu choices.
목차
ABSTRACT
INTRODUCTION
STUDY METHODS
RESULTS AND DISCUSSION
CONCLUSIONS
REFERENCES
참고문헌 (30)
참고문헌 신청
Andrews JC / 2011 / Is simpler always better? Consumer evaluations of front-of-package nutrition symbols / J Public Policy Mark 30(2):175~190
Borgmeier L / 2009 / Impact of different food leable formats on healthiness evaluation and food choice of consumers: A randomized-controlled study / BMC Public Health 9(1):184
Burton S / 2009 / Food for thought:How will the nutrition lableing of quick service restarnat menu items influence consumers’ product evaluations, purchase intentions, and choices? / J Retailing 85(3):258~273
Cecchini M / 2016 / Impact of food labelling systems on food choices and eating behaviours: A systematic review and meta-analysis of randomized studies / Obes Rev 17(3):201~210
Center for Disease Control and Prevention / Prevalence of Obesity and Severe Obesity among Adults: United States, 2017-2018
Borgmeier L / 2009 / Impact of different food leable formats on healthiness evaluation and food choice of consumers: A randomized-controlled study / BMC Public Health 9(1):184
Burton S / 2009 / Food for thought:How will the nutrition lableing of quick service restarnat menu items influence consumers’ product evaluations, purchase intentions, and choices? / J Retailing 85(3):258~273
Cecchini M / 2016 / Impact of food labelling systems on food choices and eating behaviours: A systematic review and meta-analysis of randomized studies / Obes Rev 17(3):201~210
Center for Disease Control and Prevention / Prevalence of Obesity and Severe Obesity among Adults: United States, 2017-2018
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UCI(KEPA) : I410-ECN-0101-2020-594-001124835