개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
논문을 무제한 열람 이용할 수 있어요.
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.2
- 수록면
- 44 - 54 (11page)
- DOI
- 10.17289/jkscs.35.1.202102.44
이용수
이 논문의 연구 히스토리 (3)
2021
- 이 논문의 후속연구가 궁금하신가요?
- 연관 학술논문 또는 학술발표를 통해 보다 발전된 연구결과를 확인하실 수 있습니다.
- 이 논문의 연구 히스토리 확인하기
초록· 키워드
오류제보하기
The color of flowers depends on luminous environments. This study aims to investigate the color appearance, quality satisfaction and preference according to the color temperature and illuminance of the light source for each color of roses, and to determine the effect of each variable on the consumer"s purchase intention. Each variable was assessed using a Likert 5-Point scale. Sixty images of roses of five colors were used as experimental stimuli. The results are as follows. First, while color temperature had an effect on color appearance, quality satisfaction and preference in case of white, red, purple and pink rose, it did not in yellow rose. Second, in case of white, red, yellow and pink rose, luminance had an effect on color appearance, quality satisfaction and preference, but in purple rose, it did not have an effect on color appearance. Third, white rose showed a significant interaction between color temperature and illuminance. However, for yellow rose, the interaction between color temperature and illuminance was significant only for preference, while for purple rose, it was significant only for quality satisfaction. Lastly, for rose of all colors used in the experiment, quality satisfaction and preference, except color appearance, had an effect on purchase intention.
목차
Abstract
1. Introduction
2. Plane for Experimnet
3. Analysis of Result
4. Results and Discussion
5. Conclusion
References
참고문헌 (13)
참고문헌 신청
Behe, B., Nelson, R., Barton, S., Hall, C., Safley, C. D., & Turner, S. (1999). Consumer preferences for geranium flower color, leaf variegation, and price. HortScience, 34(4), 740-742.
Jung, M. & Choi, E. (2017). Effects of CCT of LED Lightings and Color Lenses on Color Perception. Journal of Korean Ophthalmic Optics Society 22(4), 417-425.
Kim, K., Hong, S., & Choi, A. (2011). A Study of Method to Improve Color Appearance through the Application of LED Lighting −Focused on Groseries−. The Korean Society of Living Environmental System, 18(5), 590-598.
Kim, K. (2015). The Role of Perceived Value, Customer Satisfaction, and Affective Commitment in the Effect of Food Quality on Purchase Intention. Journal of Food service Management Society of Korea, 18(5), 251-269.
Kim, H., Kim, Y., & Choi, A. (2011). A Study on the Subjective Evaluation of Color Appearance under the Different LED CCT Conditions. Journal of the Korean Institute of Illuminating and Electrical Installation Engineers, 25(2), 43-52.
Jung, M. & Choi, E. (2017). Effects of CCT of LED Lightings and Color Lenses on Color Perception. Journal of Korean Ophthalmic Optics Society 22(4), 417-425.
Kim, K., Hong, S., & Choi, A. (2011). A Study of Method to Improve Color Appearance through the Application of LED Lighting −Focused on Groseries−. The Korean Society of Living Environmental System, 18(5), 590-598.
Kim, K. (2015). The Role of Perceived Value, Customer Satisfaction, and Affective Commitment in the Effect of Food Quality on Purchase Intention. Journal of Food service Management Society of Korea, 18(5), 251-269.
Kim, H., Kim, Y., & Choi, A. (2011). A Study on the Subjective Evaluation of Color Appearance under the Different LED CCT Conditions. Journal of the Korean Institute of Illuminating and Electrical Installation Engineers, 25(2), 43-52.
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
color
International Invitation Exhibition of Color Works
2021 .12
-
Color of Color
International Invitation Exhibition of Color Works
2019 .12
-
Color, Face
한국기초조형학회 작품집
2024 .06
-
We Are Color
International Invitation Exhibition of Color Works
2019 .12
-
Into the Colors
International Invitation Exhibition of Color Works
2020 .12
-
All The Way That Color
International Invitation Exhibition of Color Works
2018 .11
-
Moving Colors
International Invitation Exhibition of Color Works
2024 .11
-
color
International Invitation Exhibition of Color Works
2018 .11
-
color
한국기초조형학회 작품집
2023 .02
-
colors
한국기초조형학회 작품집
2018 .05
-
All the colors
International Invitation Exhibition of Color Works
2018 .11
-
Moving Color
International Invitation Exhibition of Color Works
2024 .11
-
Moving Color
International Invitation Exhibition of Color Works
2024 .11
-
Without color
한국기초조형학회 작품집
2019 .05
-
all colors
한국기초조형학회 작품집
2023 .02
-
All the way that colors
International Invitation Exhibition of Color Works
2018 .11
-
Without color
한국기초조형학회 작품집
2019 .05
-
color
한국기초조형학회 작품집
2024 .07
-
We Are Color
International Invitation Exhibition of Color Works
2019 .12
-
Moving Colors
International Invitation Exhibition of Color Works
2022 .12
이 논문의 저자 정보
이 논문과 함께 이용한 논문
광원과 색상에 따른 종이 색의 노화 분석
민경은
,
문정언
,
박종문
펄프·종이기술
2021
.08
중학생의 차별경험, 우울과 가해행동의 관계: 집단효능감과 교사 정서적 지지의 조절효과
송경희
,
손영지
,
이승연
아시아교육연구
2021
.03
라이브 커머스 쇼호스트의 언어적 비언어적 커뮤니케이션에 따른 메뉴 속성 및 구매의도 차이에 관한 연구: 외식 기업 메뉴를 중심으로
이은용
,
박규은
관광연구저널
2021
.02
휘트니스센터 소비자의 성향과 소비만족 및 구매의도 간의 인과관계
윤영구
한국체육과학회지
2021
.02
식품 패키지의 외관적 친환경 단서에 따른 소비가치 인식: 제품유형과 환경관심도의 조절효과
김범진
,
황조혜
호텔경영학연구
2021
.02
최근 본 자료
댓글(0)
0