지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2015.11
- 수록면
- 109 - 117 (9page)
- DOI
- 10.15187/adr.2015.11.28.4.109
이용수
초록· 키워드
오류제보하기
Background : Culture has an impact on the relationship between a product and an individual, including the individual’s color preferences regarding the product. In contrast to prior research that focused only on differences in product color preferences, this research discusses not only cultural differences in color preference but also how these preferences change depending on the cultural context.
Methods : To investigate color preference differences and changes in color preference, we designed three questionnaires on color preferences for smartphones. For the first questionnaire, the Japanese and Korean participants reported their color preferences after observing mockups of smartphones. For the second questionnaire, the Japanese and South Korean participants were asked to draw an “ideal image” of a smartphone, using eight colored crayons. For the last questionnaire, we reused the first questionnaire to investigate the cases of Koreans who had lived in Japan for over a year, in order to see whether their preferences had changed according to changes in their culture.
Result : The results of the first questionnaire demonstrate that the Korean and Japanese participants differed in their smartphone color preferences. The results of the drawing questionnaire further revealed that Japanese and Korean customers expect different kinds of products when they think of “smartphones.” The results of the last questionnaire indicated that the smartphone color preferences of Koreans who had lived in Japan for over a year were similar to those of the Japanese, not the Korean participants.
Conclusions : The results reveal the cultural differences in smartphone color preferences between Koreans and Japanese. Further, they indicate that changes in a person’s cultural background lead to changes in that person’s smartphone color preference.
Methods : To investigate color preference differences and changes in color preference, we designed three questionnaires on color preferences for smartphones. For the first questionnaire, the Japanese and Korean participants reported their color preferences after observing mockups of smartphones. For the second questionnaire, the Japanese and South Korean participants were asked to draw an “ideal image” of a smartphone, using eight colored crayons. For the last questionnaire, we reused the first questionnaire to investigate the cases of Koreans who had lived in Japan for over a year, in order to see whether their preferences had changed according to changes in their culture.
Result : The results of the first questionnaire demonstrate that the Korean and Japanese participants differed in their smartphone color preferences. The results of the drawing questionnaire further revealed that Japanese and Korean customers expect different kinds of products when they think of “smartphones.” The results of the last questionnaire indicated that the smartphone color preferences of Koreans who had lived in Japan for over a year were similar to those of the Japanese, not the Korean participants.
Conclusions : The results reveal the cultural differences in smartphone color preferences between Koreans and Japanese. Further, they indicate that changes in a person’s cultural background lead to changes in that person’s smartphone color preference.
목차
Abstract
1. Introduction
2. Literature Review
3. Method
4. Results
5. Discussion
6. Conclusion
References
참고문헌 (13)
참고문헌 신청
[학술지(정기간행물)] - Cha, J. M / 2010 / 3S-1 Study of the comparison of a color image associated from language: for Korea and Japan / Journal of the Color Science Association of Japan 34 : 32 ~ 33
[학술대회논문] - Evers, V / 1997 / The role of culture in interface acceptance / Human-Computer Interaction INTERACT’97 : 260 ~ 267
[학술지(정기간행물)] - Han, S. P / 1994 / Persuasion and culture: Advertising appeals in individualistic and collectivistic societies / Journal of experimental social psychology 30 (4) : 326 ~ 350
[단행본] - Hofstede, G. J / 1997 / Cultures and organizations / McGraw Hill
[학술지(정기간행물)] - Ji, L. J / 2000 / Culture, autobiographical memory, and behavioral frequency reports : Measurement issues in cross-cultural studies / Personality and social psychology bulletin 26 (5) : 585 ~ 593
[학술대회논문] - Evers, V / 1997 / The role of culture in interface acceptance / Human-Computer Interaction INTERACT’97 : 260 ~ 267
[학술지(정기간행물)] - Han, S. P / 1994 / Persuasion and culture: Advertising appeals in individualistic and collectivistic societies / Journal of experimental social psychology 30 (4) : 326 ~ 350
[단행본] - Hofstede, G. J / 1997 / Cultures and organizations / McGraw Hill
[학술지(정기간행물)] - Ji, L. J / 2000 / Culture, autobiographical memory, and behavioral frequency reports : Measurement issues in cross-cultural studies / Personality and social psychology bulletin 26 (5) : 585 ~ 593
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