지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Purpose - This study focuses on clues that can clearly amplify the effects of background music. Review which store environments have a direct and positive impact on consumer responses, such as purchases. Research design, data, and methodology - This study focuses on clues that can clearly amplify the effects of background music. The purpose of this study is to examine what kind of store environment, combined with background music, has a direct and positive effect on consumer reactions such as purchase, and suggest future research directions. Results - The manager decides to use background music in the store because it is relatively inexpensive and easy to identify the emotional response of the consumer. In addition, appropriate background music lowers the psychological purchasing barriers of consumers. Previous studies have often not conducted a basic review of whether consumers perceive background music when it is used in retail stores. For example, it is necessary to make sure that the volume of the background music is loud enough and that the noise is properly excluded despite the congestion of the store so that the pure influence of the background music on the consumer can be measured. A way for store managers to clarify and differentiate their identity is to create a unique and satisfying store atmosphere for their customers. In order to help customers focus on their purchases, store managers must use marketing elements to integrate the five senses. And they should plan background music aiming at synergy effect of these five senses. In other words, in order to make the store atmosphere positive, it is not enough to have a suitable visual design interior or background music in the store, and consumers should have the opportunity to smell, taste and touch it directly. Conclusions - In conclusion, we hope that the following issues will be studied by several scholars in the future. It should be clarified that the impact of background music on customers varies depending on the customer's movement in the store, the selection of the background music genre order, and the timing (interval) of background music exposure to the customer.
목차
등록된 정보가 없습니다.
참고문헌 (17)
참고문헌 신청
Cameron, M. / 2003 / The effects of music, wait-length evaluation, and mood on a low-cost wait experience / Journal of Business Research 56(6):421~430
Chebat, J. / 2003 / Impact of ambient odors on mall shoppers’ emotions, cognition, and spending A test of competitive causal theories / Journal of Business Research 56(7):529~539
Cheng, F. / 2009 / The effect of online store atmosphere on consumer's emotional responses – an experimental study of music and colour / Behaviour & Information Technology 28(4):323~334
Demoulin, N. / 2011 / Music congruency in a service setting: The mediating role of emotional and cognitive responses / Journal of Retailing and Consumer Services 18(1):10~18
Garlin, F. / 2006 / Setting the tone with the tune : A meta-analytic review of the effects of background music in retail settings / Journal of Business Research 59(6):755~764
Chebat, J. / 2003 / Impact of ambient odors on mall shoppers’ emotions, cognition, and spending A test of competitive causal theories / Journal of Business Research 56(7):529~539
Cheng, F. / 2009 / The effect of online store atmosphere on consumer's emotional responses – an experimental study of music and colour / Behaviour & Information Technology 28(4):323~334
Demoulin, N. / 2011 / Music congruency in a service setting: The mediating role of emotional and cognitive responses / Journal of Retailing and Consumer Services 18(1):10~18
Garlin, F. / 2006 / Setting the tone with the tune : A meta-analytic review of the effects of background music in retail settings / Journal of Business Research 59(6):755~764
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
Analysis of Music Education Research Trends for Film Music in South Korea
음악교육연구
2024 .02
-
A Study on the Impact of Background Music on the Concentration and Performance of Students
인문사회 21
2022 .12
-
The Roles of Music Teacher in General Education in Asian Countries: Crossing Beyond the Boundary of Nations and Ideology
미래음악교육연구
2021 .12
-
Positioning customer-based convenience store image: a multidimensional scaling approach via perceptual map
유통과학연구
2021 .01
-
The Effect of Background Music on L2 Speaking Output and Student Perceived Self-Efficacy in an EFL Context
멀티미디어 언어교육
2020 .01
-
음악교육의 심리연구 동향 분석
음악교육연구
2018 .01
-
Effect of Background Music for Attentive Concentration in Working
Audiology and Speech Research
2020 .01
-
Concepts of music and copyright: How music itself and how copyright perceives music
[KIIP] 한국지식재산연구원 도서DB
2015 .12
-
음악의 지각과 의미 형성의 과정: 존 듀이 예술철학에 기초하여
예술교육연구
2015 .01
-
The Reception of Western Music within Colonial Korea – Focusing on the Actual Situation of Higher Music Education for Koreans
한림일본학
2020 .01
-
미국 학교 음악교육에서 생활화 관련 내용의 변천
음악교육연구
2016 .01
-
Is Background Music a Distraction or Facilitator?: An Investigation on the Influence of Background Music in L2 Writing
멀티미디어 언어교육
2015 .01
-
동양음악사상에 기반한 영유아 음악교육의 함의 탐색
교육사상연구
2022 .05
-
Design and implementation of a music recommendation model through social media analytics
융합정보논문지
2021 .09
-
점포선택 요인이 고객만족과 재이용의도에 미치는 영향 : 편의점 이용객을 대상으로
서비스경영학회지
2018 .09
-
The Relationship between Music Learning Motivations, Intentions to Pursue a Career in Music, and Career Choices of College Music Majors in Korea
음악교육연구
2023 .02
-
초등예비교사의 음악 선(先)경험과 음악교과 자기효능감과의 상관관계 연구
음악교육연구
2016 .01
-
육악(六樂)의 교화적(敎化的) 의의
교육사상연구
2020 .01
-
The Effect of Colored Music Tower on a Group Music Listening Program for Elementary School Students
미래음악교육연구
2017 .08
이 논문의 저자 정보
최근 본 자료
댓글(0)
0